Building Base71 Youth Zone
Base71 was created by young people, for young people. Our name and branding were created by our Young People’s Development Group (YPDG) and designer Bird, then voted on by over 3,000 local young people in Barnsley.
Our name reflects our young people’s deep sense of pride in their local area, with S71 representing the Youth Zone’s postcode, and ‘Base’ symbolising a safe space and welcoming home where young people can feel secure, supported, and inspired.
Our design builds on this, with a bold, retro feel that’s full of personality, graffiti influences, giving it an edgy, urban twist and wording set on a slant, so it reflects motion and growth while looking eye-catching and lively.
Alice, 18, who is a member of the Young People’s Development Group, said:
“I’m extremely happy that Base71 has won. I’m thankful to have been part of the brand development process as it has added experience I wouldn’t have got otherwise. I’ve learned new things about what it takes to make a brand and what makes a good brand. It’s been an amazing experience. I’ve met new people and done things I wouldn’t have believed I could do. It’s been awesome.”
Our YPDG has played a crucial role in shaping our Youth Zone every step of the way. From co-developing the brand, to making key decisions about interior design and staff recruitment, they’ve been at the heart of the project from day one.
the impact of youth zones
of young people increased or maintained aspirations
of young people increased or maintained their physical health
of young people increased or maintained self-efficacy
of young people increased or maintained life skills
of young people increased or maintained their problem solving skills
